This last month our office was graced by the assistance of year 10, Jessica East, from The Cotswold School during a week of work experience.  Jess’ time at RE involved supporting the Marketing, Accounts and CaterCrew team; her proficiency in the office and hard-working attitude proved to add great value in each of these departments! Along with support in day-to-day operations some fantastic work was produced, including blogs during her time in Marketing.  As we leap into our ‘Office Heroes’ campaign, we would like to share with you an insightful blog Jess wrote around heroes in this modern age…

Children and teens are often inspired to be like their hero. The way they see their hero act is the way they act; the way they see their hero dress is the way they dress. An article in the Daily Mirror from July 2017 says that a spokesperson from Mattel carried out research and that more than four in ten children want to do the same job as their hero, while 66% dream of meeting them. They are their guiding light and they are whom children/teens are inspired to be like from a young age.

Children choose heroes that are confident, positive and kind.  They are also drawn to those who have good leadership skills and determination. Uniqueness is also an appealing quality because children are not going to choose someone who just blends in; they want someone who can stand out from the crowd and can show who they are because they are confident in themselves. They want someone who is strong-minded and who can take on challenges because this will inspire them to take on their own battles throughout life. Although many adults see cartoons as being of no value, it is the case that many cartoons are actually educational. For example, Moana shows children how to have good leadership skills and how to be so courageous in the hardest of circumstances; and the Shrek movies show that everyone can be loved – because it is what is inside that counts. In the words of Shrek, ‘ogres have many layers, just like that of onions!’. These are the types of valuable core lessons that children will take from their cartoon heroes and thus become inspired to take on those qualities in themselves.

A young person’s hero could be their favourite actor, teacher, reality star, fashion designer, sporting icon or anyone else of significance.  However, according to the Mirror article, “Mother figures take the top spot in the top 50 list” and “Father figures are just 2% behind in second place”. This is because even though you see your favourite actor on the television or you play music from your favourite singer on repeat, it is family that influences you the most. Children want their family members to represent their favourite cartoon characters, and to be the ones that discipline and guide you and make you who you are. Because you are around them so much, you become inspired by their decisions and often follow in their footsteps. As a result of this, your parents and/or step parents should be the best possible role models, responsible for leading you in the right direction and helping you to make the right choices so that you can be the best you can be.  They need to show what it is like to have responsibilities and how to manage different situations in life. Parents have the responsibility to be alert all the time to ensure they are inspirational and, most importantly,  to serve as their children’s heroes.